Exposure Is Everything


At the Hasson Company, it is our goal to be ahead of the curve when it comes to promoting our clients’ properties. We have a full-scale integrated media campaign designed to capture website traffic and enhance exposure. This campaign is comprised of many different media channels, including individual property websites, signage, and online exposure on heavily trafficked real estate websites.


Our custom designed individual property websites ensure your home will stand out from the crowd. Buyers can browse through photo galleries, read neighborhood information, find the nearest coffee shop or school, and even calculate their monthly mortgage payment. This is a fantastic opportunity to give buyers a preview of your property while highlighting the attributes you care most about. Like hasson.com, all property websites are responsive – creating an enhanced user experience on all devices, from mobile phones to TVs. A responsive website is designed in a way that the content and layout adjusts based on the device you are using. If you are on a tablet, it stacks one way; if you are on a phone, it re-organizes another way – always creating the most readable and user-friendly experience. Our individual property websites are exclusive to the Hasson Company.



We strive to market your property on the most popular, heavily trafficked websites to ensure maximum exposure to potential buyers. Some of the sites that help us accomplish this include:



Advertising on social media is the perfect addition to regular advertising on property portals. By using our Artificial Intelligence (AI)-powered targeting tool, you'll get optimized exposure for your property to relevant buyers. Adfenix constantly analyzes buyer behavior on our website and millions of other online data points to improve consumer targeting. This ensures your home is advertised to the right people on social media at all times. With over 200 million people in the US actively using Facebook, social media is a huge part of most people's daily life. Almost everyone who is looking for properties on property portals can be found on social media, which means Facebook is the digital platform with the highest number of potential buyers.


The Program
  • Your home will be advertised on Facebook and Instagram for 10 days.
  • Your ad will be targeted to 2,000 to 3,000 relevant buyers.
  • On average, each ad is receiving a 13% click-through rate, which links to your listing on hasson.com.
  • You can follow the results of your ads on your personal results page.


HomeTracker simplifies and expedites the home search process by exposing your home to buyers who are in the market to purchase a property like yours. With over 10,000 members, your home receives the exposure it deserves. Available online at hasson.com and the Hasson Mobile App.


How It Works
  • Create an account on hasson.com or via the Hasson Mobile App.
  • Login to your account on hasson.com and click on “Sign in to HomeTracker” or login to your account on the Hasson Mobile App.
  • From here, you can search for properties with specific features, add properties to your favorites, and save your searches.
  • You will receive hourly email alerts with new listings, price changes and open houses within your specific search parameters.




The Hasson Mobile App allows buyers an opportunity to discover a variety of different search options and filters, making it easier than ever to search for homes on-the-go! The mobile app syncs with their HomeTracker account and is available in the Apple App Store for iPhone and iPad and the Google Play Store for Droid devices. Just search "Hasson Company" on either site to find the app.




The Hasson Company’s Market Activity Report provides you with a wide range of market data specific to your community. Available through your HomeTracker account, this tool allows you to generate reports based on a specific address. You can also set up email alerts to keep you updated as the market changes.

With our easy to use map view and scatter plot you can view all for sale, recently sold and newly listed properties within a price change. One of the greatest benefits of the Market Activity Report is how easy it is to customize. The data is based on proximity to a desired address, but you can customize your search further by using the search fields provided. Login or Create a HomeTracker account today to generate your Market Activity Report.